BREWDOG GETS ITS PAWS ON GERMAN EXPANSION
ELLON, 5TH APRIL 2019: Independent Scottish brewer, BrewDog, has stepped up its mission to take the craft beer revolution global, with the acquisition of a brewery and tap room in the heart of Berlin.
- The brewery is located in the Mariendorf neighbourhood of Berlin and contains a 100HL state of the art system, a 10HL pilot system. It also features a 2,500m2 tap room and 5,000m2 of outdoor gardens for enjoying beer outside.
- BrewDog moves in on 1st May, and will later host an AGM in 2019 for Equity Punks to kick things off in true BrewDog style.
- The history and camaraderie of Stone and BrewDog goes all the way back to 2007 with a collaboration beer at BrewDog’s original brewery in Fraserburgh followed by several partnerships since.
- BrewDog is the largest craft brewer in Europe and the only company to appear as one of the UK’s fastest growing businesses for seven consecutive years. This is part of ongoing expansion plans to extend the craft beer empire further worldwide.
- Also revealed today is the birth of the ‘Berlin Craft Collective’, which will see BrewDog hand over the new brewery keys to the independent craft brewers of Berlin, helping them on their craft beer journey by providing full access to the 10HL Pilot system.
- BrewDog will also showcase their beers in all of its German bars.
- Community-owned BrewDog’s global commitment to craftsmanship and innovation spans over 80 bars in 60 countries, bringing good beer to good people, whatever language they speak.
- BrewDog already provides a home for craft-beer lovers in Berlin at the BrewDog Berlin Mitte bar which boasts 30 draft lines of beer with another BrewDog bar due to open in Hamburg in June.
James Watt, Captain of BrewDog, said:
‘We are really excited to become a small part of the craft beer movement in Germany and the German beer scene overall and we are also really excited to be part of the Mariendorf community. Beer, people and community have always been the foundations of our business and that is what we will be focussing on in Berlin too as we look to share our passion for craft beer with as many people as we can.’
Greg Koch, Co-Founder and Executive Chairman of Stone Brewing Co. said:
Ultimately the project turned out to be too big, too bold and too early in our growth curve in Europe. Sure, in hindsight maybe we should have started smaller, aimed for the treeline instead of the stars. Today we lick a few wounds, but count our successes too. We are not leaving Germany. Or Europe. We’ve met a whole new country and continent of craft beer fans! Our distribution to more than 30 European countries will continue to grow. Stone Brewing Tap Room – Prenzlauer Berg is still very much open, and pints will still flow. We stand proud, and are heartened that we can pass the Mariendorf beer temple into the capable hands of our friends at BrewDog. They will do great things. And from time to time, as we’ve done in the past, we’ll do some of those great things together.