BREWDOG ANNOUNCES BREWDOG WATERLOO
Independent Scottish craft brewer BrewDog is set to breathe new life into the South Bank next summer, with the first in a completely new type of venue. 2022 will bring a 26,500sq ft global flagship for BrewDog; an immersive hub of good times and great beer forming a centrepiece of the rejuvenated Waterloo Station in London.
- BrewDog Waterloo will be the biggest BrewDog location in the world, encompassing two floors of amazing craft beer, spirits, food and entertainment in the centre of the city, seconds from the busy Waterloo rail platforms above and minutes from the London Eye, Houses of Parliament and other world-famous landmarks.
- This immersive BrewDog experience will arrive in the summer of 2022, as a central component of the redevelopment of Waterloo station, in an easily-accessible site that had previously been earmarked for a Time Out Market.
- BrewDog Waterloo will serve up the freshest beer anywhere in the capital, thanks to an on-site brewery that customers can see, smell and even tour around. From regular favourites to exclusive, one-off creations, beer doesn’t get any better or more unique than this.
- Customers can enjoy their craft beer paired with a multitude of food options from BrewDog Waterloo’s extensive menu alongside a pop-up food truck. To work up an appetite, there will be an innovative gaming area complete with duckpin bowling alley, shuffle boards and a slide to get between floors.
- Other features will include a speakeasy-style cocktail bar and lounge, and a spacious outdoor terrace for enjoying drinks amidst the greenery of a not-for-profit florist, selling flowers and potted plants to customers and those passing by.
- Being moments away from the busy station, and across the road from King’s College, BrewDog Waterloo will use its unrivalled location to offer meeting rooms and extensive workspaces for those needing somewhere to catch up or knuckle down.
- In addition, BrewDog will be partnering with cult coffee brand Grind on the project; the hugely influential London brand will be opening a coffee shop within BrewDog Waterloo, serving coffee from 7am daily.
- BrewDog has been working with station owners London & Continental Railways on a game-changing update for the 26,500sq ft site, as the former International Eurostar Terminal looks to welcome visitors once again.
James Watt, Captain of BrewDog, said:
"London’s beer scene is the rival of any in the world, and our supersized plans for BrewDog Waterloo, at the epicentre of the UK’s busiest railway station, are a testament to that; this is quite simply one of the biggest things we have ever announced.
We can’t wait for Londoners and visitors to the city alike to see our new flagship for the capital. Beer, bowling, cocktails and coffee; BrewDog Waterloo will be a destination for anyone seeking out great food, great drinks and an amazing time.”
David Abrahamovitch, CEO & Founder, Grind said:
“Brewdog’s plans for their new flagship are incredible, and we’re really excited to be a part of it. Grind coffee is already served in Brewdog bars across the country, and we’re excited to take our partnership further with the launch of a Grind café inside the new space at Waterloo.”
About BrewDog plc
Since 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as they are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog brews beer that blows people’s minds and has kick-started a revolution.
Co-founders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, with the latest round, Equity for Punks Tomorrow, closing in September having raised over £30m towards high-impact sustainable initiatives.
With over 100 bars across the globe, export into 60 countries, and breweries in Columbus Ohio, Berlin Germany and Brisbane Australia, BrewDog continues to take the craft beer revolution to the people, whilst continuing to push the boundaries, invest in their staff, put the beer first, and champion other small breweries in its venues.
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