Press

The world’s most alcoholic beer – The End of History – just launched by maverick brewery BrewDog, has sold out in less than 4 hours. The announcement defies widespread controversy across the globe over its high price tag (£500 – £700 per bottle), its record-breaking 55% ABV and the fact it is packaged in stuffed animals.

• 12 bespoke bottles were produced, using 7 dead stoats, 4 squirrels & 1 hare
• Each bottle cost £500 – £700 depending on the size of the animal it was stored in
• The End of History is 55%ABV, making it the most alcoholic beer known to man
• The beer has become a web sensation, with thousands of mentions on Twitter & Facebook
• Buyers of The End of History came from all over the world
• The limited edition beer was only available to buy from BrewDog’s online store
• The End of History is served in a shot or whiskey glass to be enjoyed like a fine whiskey
• This is not a hoax – it’s The End of History
• Martin Dickie (left) and James Watt, co-founders of BrewDog with the controversial bottles of The End of History
• Download the full press release for the launch and high resolution images on the side.